Magento – A Brief Intro
Open source web application frameworks have emerged as the cost-effective and reliable platforms for the development of websites and web applications. Though the open source software can be found in different languages, the most widely used ones are the PHP based ones. With some of the most robust platforms, the PHP open source CMS and frameworks are currently ruling the web world. Whether it is development of web 2.0 website or building of an ecommerce site, the PHP based open source software are the foremost choices of the clients.
Magento is one of those dynamic open source platforms that are extensively used for the development of online stores. Developed by Varien, this is an extremely powerful and fastest growing ecommerce development platform that empowers online merchants to control the content, look and functionality of their online stores. With a highly intuitive interface, a rich set of features, catalog management and powerful marketing tools, Magento allows online store owners to get ecommerce sites that cater to their requirements and also make the sites search engine friendly.
It has three editions, namely Magento Go, Enterprise edition and Magento Enterprise Premium, which have flexible features and are meant to address range of ecommerce needs for small, medium and large sized businesses respectively.
Magento: Key Features
As already mentioned above, Magento lays strong emphasis on providing users with features so that they can leverage maximum benefits from this platform. So, we’ll just have a quick look at some of its prominent features that make this platform scalable and innovative.
Product Presentation Features
When it comes to presentation of products, then Magento definitely stands out from the rest of the ecommerce web development. Products catalog, product review, creation of wish lists, catalog and product browsing, product filtering and comparison – all these tools allow store owners to present their products in a well-organized and neat way.
Features to Offer Great Customer Service
Customer service plays a major role in the success of online stores, and Magento allows its users to offer great customer services by enabling end users to create user accounts, custom forums to discuss their problems, provision to select from multiple languages and currencies to fit their needs.
It provides you with more than 1700 extensions to add more useful functionalities to your ecommerce site. Magento Connect is the Magento extension marketplace where you can find themes, extensions and other add-ons for your site.
Magento provides you with the facility to rewrite URLs and change meta-information for products so that you can make your site search engine friendly. Further, it also furnishes users with auto-generated site map and an auto-generated page for popular search terms.
Powerful Marketing Tools
Flexible coupons, catalog promotional pricing, free shipping option, bundled products and landing page tool for campaigns – with all these tools, you can effectively market your site and can attract more visitors and turn them into loyal customers.
Besides the above mentioned features, Magento also provides users with analytics and reporting tools that help you to monitor the performance of your site and help you to improve on its performance by taking appropriate actions. Its features are the reasons for the tremendous use and growth of this eCommerce web platform. Moreover, all its tools and features provide better control over the site in terms of merchandising and promotion too.
Outsourcing Magento Development to India
Nowadays, outsourcing has become a common phenomenon, especially to India. Though there are several reasons for this outsourcing, cost factor remains the main key to drive this process, especially to offshore countries like India. In the last few years, outsourcing of Magento development to India has increased drastically. There are several reasons behind it, but the key reasons are:
- Getting dedicated experts at the most reasonable rates
- Get customized ecommerce sites with in-house quality at offshore rates
- Technical expertise
- Flexible hiring options to fit the time zone
- Proper infrastructure
Benefits of Outsourcing
With gradual enhancement in the web designing and development industry, outsourcing is becoming a common process. This increase in this process is because of the definite benefits that it offers. Some of the clear-cut benefits of outsourcing Magento development to India are:
- Quick turnaournd time
- Experienced, dedicated Magento website developer
- Post development support and maintenance
- Direct communication with hired developers through various IMs and emails
- Complete control over your project along with source code authorization
So, if you’re planning to have your own feature-rich ecommerce site developed on Magento, then hiring the services of the best Magento web development company in India is the most viable option for you. It’ll enable you to save ample amount of money and at the same time it will give you dynamic ecommerce sites developed by domain experts.